Being assertive means speaking up for oneself, setting appropriate boundaries and saying “no” when needed. Assertiveness is vital to our self-esteem and overall wellbeing. This training focuses on helping people learn how to communicate their needs effectively and how to set limits appropriately. It often focuses on limiting beliefs which keep us from identifying our needs and appropriately asking for what we need and want. Cognitive behavioral therapy is essential to assertiveness and self-esteem training as if often involves changing the way we think which contributes to self-limiting thoughts. It also provides replacement thoughts and self-talk designed to encourage new ways of thinking that empower us to respect ourselves and make choices that enhance our quality of life.